How to Sell on Walmart Marketplace: Complete 2025 Guide

Learn how to become a Walmart seller and access 410+ million monthly visitors with expert sourcing support from BSA GROUP

BSA GROUP – Complete Walmart Selling Solutions

BSA GROUP provides end-to-end solutions for Walmart marketplace sellers. We efficiently source inventory, manage quality control, handle fulfillment, and deliver directly to Walmart’s network.

Our Walmart Seller Services

1. Product Sourcing

Our expert team identifies top suppliers, verifies manufacturing quality, and negotiates the best prices. You receive fully vetted suppliers with 100% credibility for safe trading.

What We Provide:

  • Verified supplier lists
  • Factory audits and inspections
  • Competitive price negotiation (15-30% savings)
  • Quality assurance
  • Compliance verification

2. Quality Control

Product quality drives Walmart sales success. Our dedicated inspection team provides:

  • Pre-production inspection
  • Sample testing
  • During production monitoring
  • Pre-shipment inspection
  • Final quality verification

3. Private Label & White Label

Access our supplier network ready to produce private label and white label products. Build your branded inventory to enhance business reputation and customer loyalty.

4. Dropshipping & Fulfillment

Complete fulfillment solution:

  • Product sourcing and storage
  • Real-time inventory monitoring
  • Fast shipping services
  • Timely delivery guarantee
  • Order fulfillment management

What is Walmart Marketplace?

Launched in 2009, Walmart Marketplace allows third-party sellers to list products on Walmart.com alongside Walmart’s own inventory. Similar to Amazon or eBay, it provides access to Walmart’s massive customer base.

Key Statistics:

  • 410+ million monthly visitors
  • Selective approval process (lower competition)
  • No monthly fees
  • Growing marketplace opportunity

How to Get Approved to Sell on Walmart

Requirements Checklist

✅ U.S. Business Tax ID (SSN not accepted)
✅ W-9 Form
✅ U.S. Business Address
✅ U.S. Warehouse Address
✅ E-commerce Experience (previous marketplace sales)
✅ Product Catalog (compliant with Walmart policies)
✅ Competitive Pricing Strategy

Approval Process Steps

1. Complete Application Form Submit your application at Walmart Marketplace Seller Portal. Have all documents ready – the form takes about 15 minutes.

2. Demonstrate E-commerce Experience Walmart prioritizes sellers with proven marketplace experience. Highlight your:

  • Previous platform sales (Amazon, eBay, etc.)
  • Sales volume and history
  • Customer service track record

3. Ensure Product Fit Your products should:

  • Match Walmart’s customer expectations
  • Offer unique value (differentiate from competitors)
  • Fit Walmart’s assortment strategy
  • Comply with Walmart policies

4. Offer Competitive Pricing Walmart’s motto: “Save money. Live better.” Your products must:

  • Have competitive, value-driven pricing
  • Not be significantly overpriced
  • Match or beat competitor prices

Approval Timeline: 2-4 weeks after submission

How to Sell Products on Walmart Marketplace

Step-by-Step Selling Process

Step 1: Submit Application Complete the Walmart Marketplace Seller application with authentic business information and official documents. Use Google Chrome browser for best results.

Track your application status: Visit Walmart’s application status tracker

Step 2: Set Up Seller Account

Once approved, you’ll receive an email with account setup instructions. Configure:

  • Partner profile creation
  • Retailer agreement acceptance
  • Company registration
  • W-9 form submission
  • Payment information
  • Shipping methods and rates
  • Fulfillment pricing
  • Customer service details
  • Return policy (max 4,000 characters)
  • Tax information

Step 3: Create Product Listings

Choose your listing method:

Option A: CSV Bulk Upload

  • Best for small to medium catalogs
  • Upload product details via spreadsheet

Option B: API Integration

  • For tech-savvy sellers
  • Automated inventory management
  • Real-time updates

Option C: Integration Partner

  • Connect existing catalogs from other platforms
  • Sync inventory across channels

Step 4: Test Orders

Before going live:

  • Preview product listings
  • Test the order process
  • Verify customer experience
  • Check all functionality

Step 5: Launch Your Store

After testing, submit for final review. Your products will be live within 24 hours if everything meets Walmart standards.

Walmart Sales Strategies for Success

1. Competitive Pricing Strategy

Why It Matters:

  • Wins the Buy Box prominence
  • Increases conversion rates
  • Boosts visibility in search results

Tips:

  • Research competitor pricing regularly
  • Use repricing tools
  • Maintain healthy profit margins
  • Consider volume discounts

2. Excellent Customer Service

Walmart Performance Standards:

  • 99%+ on-time shipping rate
  • 90%+ seller rating (90-day average)
  • Max 0.5% customer escalation rate
  • Respond to 90% of emails within 24 hours
  • Answer 60% of calls within 24 hours

Customer Service Best Practices:

  • Quick response times
  • Professional communication
  • Proactive problem resolution
  • Clear return process
  • Accurate product descriptions

3. Leverage No Monthly Fees

Walmart’s Fee Structure:

  • No setup fees
  • No monthly subscription
  • Only referral fees per sale (varies by category)
  • No inventory storage fees

Strategy: Reinvest savings into:

  • Expanded inventory
  • Free shipping offers
  • Marketing and promotions
  • Quality improvements

4. Run Strategic Promotions

“Reduced Price” Badge:

  • Show $5+ off on items under $100
  • Drives quick sales boosts
  • Increases visibility

“Clearance” Badge:

  • Move slow-moving inventory
  • Clear seasonal items
  • Generate revenue from stagnant stock

Benefits of Selling on Walmart Marketplace

1. No Recurring Fees

Pay only referral fees on completed sales (8-20% depending on category). No monthly subscriptions or hidden charges.

2. Lower Competition

Selective approval process means fewer sellers and less competition compared to Amazon. Better opportunities for new sellers.

3. Massive Exposure

  • 410+ million monthly visitors
  • Access to Walmart’s trusted brand
  • Advanced analytics tools
  • Marketing support
  • Walmart Fulfillment Services (WFS) available

4. Unlimited Product Listings

No minimum or maximum SKU limits. List your entire catalog. Ideal for businesses with extensive product assortments.

5. Custom Return Policy

Create your own return policy (within Walmart guidelines). Flexibility to match your business model.

BSA GROUP Sourcing Solutions for Walmart Sellers

Why Choose BSA GROUP?

10+ Years Experience

  • 2,000+ satisfied clients
  • Proven track record with marketplace sellers
  • Deep understanding of Walmart requirements

China-Based Advantage

  • Offices in Yiwu and Guangzhou
  • Direct factory relationships
  • Better pricing through volume leverage
  • Quality control at source

Complete Service Package

  • Product sourcing
  • Supplier vetting
  • Quality inspections
  • Private label support
  • Dropshipping fulfillment
  • Walmart compliance assistance

Our Service Packages

Starter Package ($2,000-$10,000 orders)

  • Service Fee: 10%
  • Full sourcing and QC
  • Walmart compliance check
  • Shipping coordination

Growth Package ($10,000-$50,000 orders)

  • Service Fee: 8%
  • Dedicated account manager
  • Inventory management support
  • Strategic sourcing

Enterprise Package ($50,000+ orders)

  • Service Fee: 6%
  • Priority service
  • Custom solutions
  • Supply chain optimization

Walmart Product Categories

Walmart accepts products in 35+ categories including:

  • Baby products
  • Electronics
  • Home & Garden
  • Fashion & Apparel
  • Health & Beauty
  • Sports & Outdoors
  • Automotive
  • Pet supplies
  • Toys & Games
  • Office supplies

Prohibited Products: Check Walmart’s Prohibited Products Policy before listing.

Frequently Asked Questions

Q: How long does Walmart approval take?

A: Typically 2-4 weeks after submitting your application. Ensure all information is accurate to avoid delays.

Q: Can international sellers sell on Walmart?

A: You must have a U.S. business tax ID, U.S. business address, and U.S. warehouse address.

Q: What are Walmart referral fees?

A: Varies by category, typically 8-20% per sale. No additional monthly fees.

Q: Does Walmart offer fulfillment services?

A: Yes, Walmart Fulfillment Services (WFS) is available, similar to Amazon FBA.

Q: Can I sell on both Amazon and Walmart?

A: Yes, many sellers use both platforms. BSA GROUP can help you manage multi-channel inventory.

Q: How can BSA GROUP help me succeed on Walmart?

A: We provide end-to-end sourcing, quality control, and fulfillment support specifically tailored for Walmart sellers. Our expertise ensures product quality, competitive pricing, and reliable delivery.