Official/brand account on APAC social media

Registering for an official account could be a hassle to a lot of companies, especially those that do not have a Chinese business entity and registration. Aside from the paperwork for registrations, most of the contact points are Chinese speakers and the language difference could be a barrier for a lot of the companies in the West.

The most straightforward way is to register through a third-party agency, yet in most cases, the brand’s official account is registered under the agency’s name instead of the brand’s – this would be tricky for brands to take over the account ownership at a later stage (say when there’s a change in agency) and also affect the credibility for the brand.

WeChat Official Account

– WeChat mini programme: applications within the WeChat ecosystem, allowing the audience to better access the company’s services, products or even payment

– WeChat pay: Mobile payment & digital wallet services for easy online transactions

– Live broadcast: Live streaming is a popular way of promotion amongst the Chinese. Companies could plan and notify audiences few hours before the live streaming section to boost views and engagement.

Weibo Brand Account

– Content optimisation: When the audience search for content on Weibo, content from the verified brand accounts would come up towards the top. This would be useful in increasing brand awareness and building a fan base.

– Deeper understanding of TA: Through the account’s backend, companies could have a deeper understanding of their audience and behaviours on the platform, to create content that best fit the interests of their target audiences

– Audience categorisation: Companies with a Weibo Brand account would be able to understand the demographic characteristics of their audiences & followers, such as gender, age and location.

Xiaohungshu (Little Red Book) Brand Account

– Comment management: Too many comments, yet too little time to reply? Brand Account on Little Red Book allows users to better categorise, reply and manage the interactions with their audiences – helping brands to better retain the loyalty of their fans.

-Linkage with offline shop: Particularly useful for retailers with physical stores in China, Brand Account could list out details of their stores for more extensive promotion.

– Content optimisation: When the audiences search for content on the platform, content from the brand accounts would appear first as they are likely to carry higher credibility.

Douyin Brand Account

There are two fundamental ways brands can promote content on Douyin: organic marketing and paid advertising. In reality, brands often combine the two to maximize the results of their marketing campaigns. For example, brands often partner with key opinion leaders (KOLs) to promote their campaigns and sponsored content. Although partnerships with KOLs can be expensive, it ensures visibility and virality of the content. Below are some prominent examples of marketing on Douyin we have seen so far.

We take care of your Douyin Official Account registration, from obtaining a Chinese business license, to account set-up and optimisation.